Consider the two categories of products that timbuk2 makes


QUESTIONS

1 Consider the two categories of products that Timbuk2 makes and sells. For the custom messenger bag, what are the key competitive dimensions that are driving sales? Axe their competitive priorities different for the new laptop bags sourced in China?

2 Compare the assembly line in China to that in San Francisco along the following dimensions:

(1) volume or rate of pro-duction,

(2) required skill of the workers,

(3) level of auto-mation, and

(4) amount of raw materials and finished goods inventory.

3 Draw two diagrams, one depicting the supply chain for those products sourced in China and the other depicting the bags produced in San Francisco. Show all the major steps, includ-ing raw material; manufacturing, finished goods, distribution inventory, and transportation.

Other than manufacturing cost, what other costs should limbuk2 consider when mak-ing the sourcing decision?

Attachment:- ca1.rar

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Marketing Research: Consider the two categories of products that timbuk2 makes
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