Consider the restaurant purchase you made in Topic 1. What was your decision-making behavior? Was it a routine, complex, or limited problem-solving situation? Identify which behavior and explain how the level of involvement played into your decision.
As we saw in the first topic, the decision-making process can range from very complex to routine.
If your restaurant decision was routine, please tell us how often you go to that restaurant.
Routine decision-making is usually related to brand loyalty or frequent purchases.