Consider the product/service you are developing for your course project and the information in your readings on pricing. Choose one or more of the six price-setting methods your textbook discusses (markup pricing, target-return pricing, perceived-value pricing, value pricing, going-rate pricing, and auction-type pricing).
My product and service: Bridgestone Tire Company’s commercial or Non-Pneumatic tires.
Respond to all of the following prompts:
a. In your posting, provide an overview of your product/service and discuss how the pricing method you choose “fits” your marketing strategy (the marketing mix- product, promotion and place).
b. When responding to fellow students critique their pricing strategies and take a position either confirming or refute their pricing strategy, supporting your position with reasoning.