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Consider the product you are using for your marketing plan

Consider the product you are using for your marketing plan. How would you price it to achieve your objectives? Describe the pricing strategy you would use to introduce your product to the market, and why you selected that strategy over other options. Is your choice a long-term or short-term strategy? What advantages or disadvantages do you foresee? Suppose that sales are not meeting your objectives, what change might you make in your pricing?

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Marketing Management: Consider the product you are using for your marketing plan

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Marketing Management: Consider the product you are using for your marketing plan

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