Assignment:
Marketing Strategy and Implementation
Continue with the case study of Groupon.
Write a 3-5 page paper/analysis on your chose case study (Groupon) where you consider the Marketing Implementation Strategy and the
Evaluation and Control sections for your chosen case study.
Consider these elements as you write your paper:
Marketing Implementation
• Structural Issues
• Tactical Marketing Activities (Include the table in your Marketing Plan Worksheets)
Evaluation and Control
• Formal Controls
• Informal Controls
• Implementation Schedule and Timeline
Within your paper/analysis be sure to address the following:
• Include a title page and 2-3 references.