Consider the manufacture of high-quality products such as a


Question: 1. Craft versus factory

Consider the manufacture of high-quality products such as a Sunseeker yacht, a Rolls-Royce motor car or a Rolex watch. In each of these products consider which parts of the manufacturing process are best done by machines and which parts are best done by hand.

2. Searching for excellence

While most organisations strive for excellence in some way or other, consider the operational challenges in actually becoming and remaining a world leader.

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Management Theories: Consider the manufacture of high-quality products such as a
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