Hotel Jen
Hotel Jen is a boutique hotel chain in the Asia Pacific region. It is in nine locations, and is owned by the Shangri-La hotel group.
Before you start, review:
the following video: https://www.youtube.com/watch?v=nhD9UmFnyA8) and the following twitter hashtag: #staywithjen in addition to any other desk research you may wish to undertake.
Assignment: Consider the key components Hotel Jen could introduce to enable an excellent digital customer experience:
Real-time automation In-the-moment interaction Proactive intelligence Engagement innovation Your word-count should not exceed 1,500 words in total.