Assignment
Media, such as books, movies, television shows, and commercials, frequently present examples of stereotypes, including gender, race, and ethnicity. For example, marketing shown in computer or technical branding or in cleaning commercials featuring housewives includes stereotypes. Companies use these stereotypical branding approaches to attract a specific audience and increase product sales. Consider the influence of this media on perceptions and communication. What media messages have influenced your perceptions of others?
In this Application Assignment, you analyze examples of stereotypes in media.
To prepare:
• Review this week's Learning Resources.
• Consider the use of stereotypes in various forms of media.
• Think about how stereotypes elicit emotional responses from the audience.
• Choose an example of a stereotype from a piece of media
With these thoughts in mind:
Write an essay of at least 300 words explaining how your chosen example demonstrates a stereotype. How does your example exhibit a stereotype and/or stereotype maintenance (as described in your text)? Explain the impact of the stereotype in the situation. Cite readings from this week that are relevant to your example.
Be sure to support your work with specific citations from this week's Learning Resources and any additional sources.
Learning Resources
•McLean, S. (2016). Business relationships across cultures. Boston: Flat World Knowledge Publishers.
o Chapter 4, "Understanding Your Audience"
This chapter details with how people organize information and create expectations. It also discusses perception, including differences in perception. The chapter closes with an examination of how these processes influence listening.
o Chapter 2, "Culture, Relationships, and Conflict"
Culture is discussed in intrapersonal communication, or how we communicate with ourselves, and its influence on our self-concept and our interpersonal needs. In addition, conflict strategies are explored in relation to intercultural communication.
o Cialdini, R. B. (1971). Attitudinal advocacy in the verbal conditioner. Journal of Personality and Social Psychology, 17(3), 350-358.