Service Management discussion questions
100 words minimum each references in APA Format
1. Consider the implementation of a new service. What are some of the criteria you would use to design it? What needs from the customer would you consider?
2. Explain how intellectual property rights protect a service brand.
3. Compare and contrast the four approaches to service system design: production-line, customer as co-producer, customer contact, and information empowerment.
4. Explain how intellectual property rights protect a service brand.