Consider the following information about Sony (and keep in mind that sales minus cost of goods sold results in $ gross margin):
Sony's selling price to its wholesalers on a 60" HDTV is $800.
Sony's wholesalers set their price to retailers such that they receive a MARGIN of 20 percent on Sony televisions.
Sony's retailers, which purchase Sony televisions through wholesalers, set their retail price such that they charge a MARKUP of 80 percent on Sony televisions.
Please report the following answers:
The final retail price for a Sony 60" HDTV in this channel?
The $ gross margin per unit received by retail dealers in this channel?
The $ gross margin per unit received by wholesalers in this channel?