Discussion: The International Market
Please respond to the following:
• Consider the fact that many multinational companies (MNC) are expanding into China and assess whether you would make the same decisions if you were the leader of an MNC. Analyze the factors that led to your decision.
• Generate three criteria you would use to help you identify cultural variables that marketers must consider in developing advertising and promotional programs. Select one of the variables and discuss how the variable can create a problem or challenge for your company, and what you would do to mitigate the issue.