Questions:
1.When marketers discuss market segmentation the conversation soon turns to include the concept of target marketing. What is the meaning and purpose of "target marketing"? How and why is target marketing used? Present some examples of target marketing to support your views.
2.Consider the development of new products and pricing them for international (global) markets. Describe and explain why some domestic products in the U.S. may be suitable for global markets, while others may require major changes to be successful in global markets. Explain the reasons why a product that is successful in the U.S. may need to be re-priced for success in an international market.