Consider that you have been asked to help your manager turn around a company. A critical element of this turnaround is that the firm and its employees must accept a new approach to competition – an approach that moves away from leadership through cost control to differentiation through rapid customization of products. The company developed a strong organizational culture around cost leadership. What would you suggest (i.e. practical and implementable ways) that the firm do to change the culture – to convince the people to abandon the old ways of doing things and embrace the new approach?