Marketing Analysis
Continue with the case study you chose in Week 2.
Write a 3-5 page paper/analysis on your chosen case study. This week you will complete the Marketing Strategy for your chosen case study.
Consider these elements as you write your paper:
Primary (and Secondary) Target Markets
Product Strategy
Pricing Strategy
Distribution/Supply Chain Strategy
Integrated Marketing Communication (Promotion) Strategy
Within your paper/analysis be sure to address the following:
Include a title page and 2-3 references.
Only the body of the paper will count toward the page requirement. Only one reference may be located online (not Wikipedia)