Consider selecting a company you work for a company a


Question: Consider selecting a company you work for, a company a family member or friend works for, or a civic organization. To ensure your selection sets you up for success in all three assignments, and ensure that your selected company:

• is one you are familiar and can draw on internal processes the public (outsider) is unaware,

• has true issues that need to be resolved, and

• allows for realistic and enforceable solutions for the organization to be successful.

1. Identify the company that you want to research for the three written assignments in the course.

2. Describe the organizational issue in your chosen company.

3. Explain why the issue hinders organizational efficiency.

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Marketing Management: Consider selecting a company you work for a company a
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