Carson, G. (n.d.). More fizz than they bargained for: Coca-Cola and the 1999 Belgian crisis. Unpublished.
Carson, G.W. More Fizz Than They Bargained For: Coca-Cola and the 1999 Belgian Crisis. Reprinted by permission of Gary W. Carson.
Your Task: Analyze the countries affected by this product issue. Consider how you would advise the leaders of Coca Cola on how they should have approached the situation from an intercultural communication perspective in order to have minimized the impact on sales and satisfied the needs of the countries affected. Provide recommendations of how Coca Cola could handle similar situations in the future more effectively. Cite at least two of the theories/tools from your Learning Resources to support your recommendations.