Using the list of key competitive advantages you described in Part 1 of your marketing plan, create a series of positioning grids, using two factors each as dimensions. (See grids in LO9 in your textbook, for an example.) Then plot the list of key competitors you identified earlier onto these positioning grids. Is your company too close to a key competitor? Are there spaces where the consumer needs and wants are unsatisfied? Consider how the Internet changes what factors are important to your success in your market space. Is technology the most important factor for your firm, or are there other ways for you to differentiate from and beat your competition?