Consider customer lifetime value clv choose a business and, Operation Management

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Consider customer lifetime value clv choose a business and

Consider customer lifetime value (CLV). Choose a business and show how you would go about developing a quantitative formulation that captures the concept. How would that business change if it totally embraced the customer equity concept and maximized CLV?

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Operation Management: Consider customer lifetime value clv choose a business and

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Operation Management: Consider customer lifetime value clv choose a business and

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