Questions for Discussion
1. Consider Coca-Cola's advertising throughout its history. Identify as many commonalities as possible for its various ads and campaigns. (For a list of Coca-Cola slogans over the years. check out https://en.wikipedia.orgAvilci/Coca¬Cola_slogans.)
2. Analyze the It's Mine ad based on the process of creat¬ing an advertising message as outlined in the text (the ad can be found at www.superbowl-ads.com).
3. Discuss issues of selecting advertising media for the it's Mine' ad. How might this process differ from that of other Coca-Cola campaigns? From other campaigns for other companies?
4. Based on the Information in this case, how might Coca-Cola measure the effectiveness of the its Mine ad? What else might Coca-Cola want to measure?
Attachment:- Marketing.rar