Consider all the variables in the external environment


Answer only this question.

Consider all the variables in the external environment -Political/legal; Economic; Social; Technological; Natural environment (natural resources, disasters, etc.); global issues.

How might each of these factors potentially affect the auto industry over the next few years? Please include at least 2 examples for each variable. - Hint: Chapter 4 (Lamb) will provide many factors for each variable.

Chapter 4 : Blue Ocean Strategy By W.Chan Kim and Renee Mauborgne

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Marketing Research: Consider all the variables in the external environment
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