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Consider a major purchase you have made recently

Marketing Message Analysis

Activity Instructions

Consider a major purchase you have made recently. Review the AIDA model of your Marketing Management text) and accompanying discussion. Think back on the process that led to your purchase and reconstruct the types of promotion that you experienced during each stage of the AIDA model. Which of the promotional forms was most effective in your situation, and why?

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Marketing Management: Consider a major purchase you have made recently

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