Consider a domestic brand of shampoo should this shampoo be, Marketing Management

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Consider a domestic brand of shampoo should this shampoo be

1. Consider a domestic brand of shampoo. Should this shampoo be sold worldwide with the same formulation? In the same package? With the same advertising theme? Explain your answers.

2. a. If you wanted to name a new product that would be acceptable to consumers throughout the world, what cultural factors would you consider?

b. What factors might inhibit an attempt by Apple to position a new laptop computer as a world brand?

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Marketing Management: Consider a domestic brand of shampoo should this shampoo be

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Marketing Management: Consider a domestic brand of shampoo should this shampoo be

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