Problem:
Begin conducting research now on Hewlett-Packard. After brainstorming on your company's industry and after your survey and questionnaire research information-gathering techniques, create a research profile proposal to deliver to your company's management that includes the following:
State the specific research goal for the proposal.
What is the company's current business problem?
Who is the company's competition?
Establish your population sample for researching customer attitudes and behaviors about the company and product.
Identify the steps in the research process.
Objective:
Measure market demand and segment the market to achieve competitive advantage.
Analyze markets and describe buying behavior.
Discuss the marketing research process, including problem definition, research design, data collection, data analysis and the use of the results.