Conducting quantitative and qualitative market research


Assignment:

Market research is essential when developing and introducing new products and services. Imagine you are creating a new product or service and think about what you need to know.

Answer the following three questions:

Q1. How would you conduct quantitative and qualitative research?
Q2. What results would you be looking for before you release the product or service for general public use?
Q3. How could research help guide you as you promote the product?

Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Research: Conducting quantitative and qualitative market research
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