Conducting own marketing research
Which do you think is preferable: a company that conducts its own marketing research or one that hires an outside company to conduct research for it? Why?
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A common criticism of surveys is that they poll only a very small percentage of the population and therefore cannot be accurate. Is a sample of only 1961 adults taken from a population of 225,139,000, adults a sample size that is too small? Write
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Outline the formal documents needed to launch the new e-commerce unit: the executive summary, business description, operations plan, financial plan, marketing plan, and competitor analysis.
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What fraction of the calls last between 5.2 and 6 minutes? As part of her report to the president, the director of communications would like to report the length of the longest (in duration) 4 percent of the calls.
What are some ways your consumer behavior has been affected by your culture, subculture, or personal factors? Have marketers been successful in targeting your personal demographic? Why or why not? What are some of the differences between business
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