Need assistance in finding information for the questions below. The Company is Verizon Communications.
Questions:
Problem 1. Who/which department(s) conducts marketing research in the organization?
Problem 2. How is marketing research structured in the organization?
Problem 3. What percentage of marketing research is conducted in-house vs. external?
Problem 4. If any research is conducted externally, what factors are used to choose an external research supplier?
Problem 5. What types of marketing research studies are conducted?
Problem 6. What aspects of the marketing mix are investigated? Provide examples.