Assignment:
Improving Decision Making: Conducting Internation Marketing and Pricing Research
Software skills: Internet-based software
Business skills: international plicing and marketing
15-10 In this project you'll use the Web to research overseas distributors and customs and use Internet-based software to calculate prices in foreign currencies.
You are in charge of marketing for a U5. manufacturer of of?ce furniture that has enter the international market. You have been given file name of Sorin SRL, a major furniture retailer, but your source had no other information. You want to test the mark contacting this firm to offer it a specific desk chair that you have to sell at about $125. Web, locate the information needed to contact this ?rm and to ?nd out how many Eureuros you would need to get for the chair in the current market. One source for locatin European companies is the Europages Business Directory.
In addition, consider using Universal Currency Converter Web site, which determines the value of one currency other currencies. Obtain both the information needed to contact the firm and the price chair in their local currency. Then locate and obtain customs and legal restrictions on products you will export from the United States and import into Italy. Finally, locate a that will represent you as a customs agent and gather information on shipping costs.