Conducting customer evaluations


Assignment:

Ann Elkin, who works for Brill Co., has been sent out to conduct two customer evaluations, which have gone much more quickly than Ann anticipated. Her supervisor does not expect Ann back until after lunch. It is now 10:30 A.M., and Ann would like to run some personal errands and then go to lunch before returning to work at 1:00 P.M. Should Ann take the time? Would you? Why or why not? Is this any different than if Ann was sitting at her office desk using a work computer to access her personal email, surf the internet, check social media or make personal phone calls on her work phone? Be sure to consider the categories of ethical values and apply one or two models before reaching your conclusion.

Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Conducting customer evaluations
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