Conducting a SWOT analysis is essential in developing a good marketing plan. Business owners and managers must focus on the strengths and opportunities to maximize resources and gain competitive advantages.
The strategic goal involves accomplishing these objectives while avoiding weaknesses and threats. Please read the company profile article on Spartan Stores®, Inc.(see attachment below). Briefly discuss the strengths, weaknesses, opportunities, and threats (SWOT) noted in the Spartan Stores, Inc. article and discuss some areas that could be improved.
Reference:
SWOT Analysis. (2012). Spartan Stores, Inc. SWOT Analysis, 1-9. Retrieved from Business Source Complete database.
Document Requirements:
- Use standard 12-point font size
- MS Word Document
- 3/4-1 page paper
- 1-2 sources in APA citation