Assignment Project: Marketing and Customer Analysis
Using the product, service, or business idea that you developed in your business plan, evaluate the factors important in conducting a detailed marketing and customer analysis, including:
1. Market potential
2. Evidence of customer interest
3. Relevant buying motives and customer requirements
4. Present and potential competitors and overall competitive intensity
5. Short- and long-term market influences
6. Market changes presently taking place
7. External regulations
8. Market history and traditions
9. Present and potential obstacles facing the market
10. Market gaps to be filled
11. Opportunities for partnerships with other firms in the industry
Evaluated the most viable market position for your new product, service, or business.
Submit your report in a 4- to 5-page using APA style.
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