Conducting a cost-benefit study


Assignment:

Suppose that you are asked to conduct a cost-benefit study of a proposed coal-fired power plant. The plant will be built on the outskirts of a residential area and will emit a certain volume of pollutants. It will require a substantial amount of water for its cooling system. Industries in the region argue that the additional power is urgently needed, but local residents oppose construction. How would you evaluate social and environmental costs and weigh them against economic benefits?

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Conducting a cost-benefit study
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