Problem:
United Airlines, Inc.is a major American airline headquartered in Chicago, Illinois. It is a wholly owned subsidiary of United Continental Holdings (formerly UAL Corporation) and the world's largest airline in terms of fleet size and number of destinations. Based on your research on United Airlines Inc., answer the questions provided below:
Required:
Question 1) Identify and explain the order qualifiers and order winners for United Airlines
Question 2) Use Porter's 5-Forces model to assess the strategic position of United in the airline industry.
Question 3) Conduct a SWOT analysis of United to determine the strengths and weaknesses as well as threats and opportunities in the external environment.
Provide thorough explanation of the given question.