Write a 4-5 page paper in APA format (not including the cover page and reference page). Below is a recommended outline. Please click here to view the criteria by which you will be assessed for the achievement of the CLO for this unit.
You will also be assessed on the Institutional Learning Outcome of Information Literacy.
For this assignment, you will need to conduct some research in the LIRN about social marketing and its applications. You must have at least 2 peer-reviewed journal articles as references.
Step 1: Visit two websites of your choice and apply the social marketing process model from the text book to both.
Conduct some additional research and compare what other experts recommend for the social marketing process. Critically compare and contrast the effectiveness of these sites in terms of the dimensions of the social marketing process.
How well do these sites acquire fans, generate engagement, amplify responses, create a community, and strengthen their brands? What recommendations can you make for these sites to improve their effectiveness?
Step 2: Develop a list of privacy protection features that should be present if a website is serious about protecting privacy. Then, analyze the two websites you selected and examine their privacy policies. Write a report that rates each of the websites on the criteria you have developed. Make recommendations to improve each of the sites effectiveness.
Reference Textbook:
• Laudon, K., & Traver, C. G. (2012). E-commerce .Business. Technology. Society. (8th Ed.). Upper Saddle River, New Jersey, United States of America: Pearson Education, Inc.