Write 400-600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas:
Conduct research online regarding the various types of information systems that are used to support e-business and e-commerce. Discuss the differences between customer relationship management, supply chain management, and electronic data interchange systems, and the impact that each system has on the organization's ability to successfully fulfill transactions with customers and suppliers.
What is the impact of implementing a search engine optimization (SEO) plan and a method of tracking performance (e.g., page hits tracking or clickstream analysis) to monitor customer engagement? Are these tools helpful in determining potential customers and the needs of existing customers? Why or why not?