Assignment task: Place and Promotion Recommendations
Company is Ford
Part 1 - Place Strategies
For this part of the project, you will develop place (distribution) strategies for your new product.
1. Conduct research on supply chain management. Summarize three best practices that would be beneficial for you to implement to produce your product and explain why these best practices are relevant for your product.
2. Create a diagram of your recommended marketing channels, including both B2C and B2B channels. Include your diagram in the appendix of your paper.
3. Explain the rationale for your marketing channel choices, including the choice of the number and types of channels and channel partners.
4. Compare your B2C and B2B marketing channels and explain why both are important.
Part 2 - Promotion Strategies
For this part of the project, you will develop promotion strategies for your new product.
1. Define the key message for your integrated marketing communications (IMC) program. Explain why this message is most important.
2. Recommend three (of each) traditional and digital media options for reaching your target audience. Explain the rationale for your choices.
3. Estimate the cost for your recommended media and include the rationale for your estimates.
4. List the metrics you would use to assess the effectiveness of each media choice and include your rationale.
Include in-text citations, a title page and a reference page formatted according to APA standards. Your paper should be a minimum of three pages in length and use a minimum of three credible sources.