Conduct research on corporate strategies and the affect


For this essay, you will conduct research on corporate strategies and the affect they have on the decision process.

You may use the same company or organization you have previously used, or select a different company that is going through, or has gone through a decision-making process on a given business issue within the company.

As you explore the decision process, consider how corporate strategies influence these decisions.

In your essay, address the following questions:

1. Briefly, discuss what a functional strategy is and identify what a stability strategy is that can be used to achieve organizational goals and objectives.

2. Briefly discuss competitive and cooperative strategies.

3. What are the tradeoffs (pros and cons) between an internal and an external growth strategy? Which approach is best as an international strategy? Why? What about retrenchment?

4. How does a company's portfolio guide decisions?

Your essay should be at least two pages in length, double-spaced, and in 12 pt. Times New Roman font. The title and reference pages do not count towards the minimum page length.

To complete this assignment, a minimum of three reputable sources must be used, cited, and referenced.

At least one reference must come from the CSU Online Library; you may use references from the required reading or your own. Use APA style guidelines.

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Marketing Research: Conduct research on corporate strategies and the affect
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