Conduct primary marketing research for the customer acceptance of a new product that has not been marketed to Singapore in the form of a questionnaire survey comprised of 15 to 20 items. You are required to submit a formal report for this assignment and present your findings in class. (Each student is to work on a different product by registering it with the lecturer by the third session)
The aim of the main assignment is to provide an opportunity for students to develop critical thinking and application of the concepts and models taught in the module. The work submitted must make reference to appropriate literature considered within the module. Students are also expected to demonstrate their competence in the following areas:
• Knowledge and application of key concepts,
• Critical analysis and level of argument,
• Extent of reading and references used,
• Structure and presentation of the submission, writing style, appropriate citations and referencing.