Conduct on-line research for two different page designs for a similar product or service, such as on-line insurance advertisements, prescription advertisements and so forth. Report your analysis in a business memo format:
Write a short memo, in which you analyze the purpose and execution of 2 related design elements from these sites, based on our chapter reading.
Offer comments as to which is better and why; which is more visually appealing and why; which seems to be more reader-focused and why and so on.