You have been asked by the CEO to join a senior team that has been created to explore the possibility of setting up the firm's new supply chain. Sky Entertainment Inc. (SEE) has been exporting a limited number of products to several regions for several years, but as demand has increased, the CEO is considering the possibility of setting up some form supply chain to reduce manufacturing and distribution costs and get closer to the customer. Even though the CEO has engaged in talks with several economic development groups in the region, he has not yet decided what would be the best supply chain design for the current market to support the company's long-term business strategy. As a key member of the team, your job is to develop a high level Supply Chain management plan to explore the feasibility of establishing a wholly owned subsidiary in Aswan, Egypt. As part of the process, he has asked you to:
• Conduct an environmental assessment of Egypt.
• Identify major logistics and supply chain management issues associated with setting up a wholly owned subsidiary in Egypt.
• Provide your recommendation as to what is the best city to establish a manufacturing and supply chain operation to meet the long-term goals of the company (Aswan, Egypt).
• Prepare a high level logistics and supply chain management plan to support the location recommended above. Prepare a report that summarizes your findings. The CEO has told you not to worry about the budget at this point (that will be addressed at another time) and has directed that you follow the format listed below.
I. Executive Summary
II. Supply Chain Plan Availability and quality of suppliers Availability and quality of third party service providers Sourcing and procurement strategy Planning and forecasting strategy Inventory management strategy Inbound and outbound transportation strategy Warehouse/distribution center strategy Ourtsourcing/3PL strategy Customer Relationship Management Supply Chain Integration Performance management strategy
III. Next Steps -- a short list of next steps to be taken once the plan is approved.
IV. Conclusion
V. References
Third party service provider could be Alibaba.com