1. Conduct an analysis of Coca-Cola using Porter's Five Forces model and label the impact of each of the forces as low, moderate or high.
2. How can incentive pay systems, when properly applied, contribute to companies meeting the goals of lowest cost and differentiation strategies?
3. Provide an example of how a brand/company could enhance SEO. Discuss why these factors are important in shaping the SEO efforts. You will also want to include how these compare with SEM initiatives.