Problem:
Virgin Atlantic is a relatively young airline, and yet it succeeds to compete quite well on the market.
Using your readings, the Library, and the Internet, write responses to each of the following:
1. What is your impression of the world wide operation of Virgin Atlantic?
2. Conduct a SWOT Analysis of Virgin Atlantic.
3. Does Virgin Atlantic have a competitive advantage and/or a competitive strategy? Justify your answer.
4. Describe the components of the Virgin Atlantic value chain.
5. What strategic alternatives are open to Virgin Atlantic? Explain and justify your answer.