Problem: Conduct a Swot Analysis of a local business or favorite retailer.
Research at least two quesitons (strengths, weaknesses,opportunities and threats).
Strengths:
1. What do customers think the company does well?
2. How does the rest of the marketplace view the company?
Weaknesses:
1. What do the customers think the company needs to improve?
2. What innovations in the industry might leave the company behind the competition?
Opportunities:
1. What changes in the cultural environment are opening up new opportunities?
2. What changes in the political or economic environment can you capitalize on?
Threats:
1. What changes in the market are adversely affecting your business?
2. What changes in the cultural environment are threatening to slow sales?
Now write a SWOT analysis for the company you've chosen. Address each of the four aspects(strengths,weaknesses,opportunities and threats)under separate headings. Each of the four headings should include at leat two of the provided questions(by section).