Question: Conduct a study on selling diamonds and gems online. Each group member investigates one company such as bluenile.com, diamond.com, thaigem.com, tiffany.com, or jewelryexchange.com.
a. What features are used in these sites to educate buyers about gemstones?
b. How do the sites attract buyers?
c. How do the sites increase trust for online purchasing?
d. What customer service features are provided?
e. Would you buy a $5,000 diamond ring online? Why, or why not?