Assignment Description: Social Platform Client Audit
Gain an in-depth understanding on how organizations are using Social Media to drive business growth.
Choose one of the following organizations: Marriott Hotel
1. Conduct a Social Media Audit
2. How is the company using their Social Media platforms?
3. Which Platforms are they using, are they using more than one, are they posting different content on each of the platforms or is the same content being posted on all the platforms?
4. Benefits and Challenges of using the specific platform
5. Provide examples of the content placed on the channel
6. What engagement do they get from their audience, what is the size of their audience/following?
7. What do you believe the benefit is to them for using more than one channel?
8. Provide recommendations or suggestions on other ways they can use the platform to drive business and branding content on the channels