Assignment:
International Opportunity Planning Report
Using International Business concepts, empirical evidence, analytical tools and a broad understanding of international institutional environments, students are required to conduct a research project based on an analysis of the way a selected Saudi company goes about the task of exporting its goods or services. Write this business report in which you are analyzing an existing Saudi (or foreigner) company, either international or national, regarding the next steps for their internationalization to a new market. Provide justification for your recommended strategy.
Students may focus on one product (or one group of products if they are closely related) or service and one country-market for the project. Each project would need approval from lecturer prior to commencement. The analysis could be a critical evaluation either of an existing export decision and strategy or as a proposed strategy for a new country-market. More guidelines will be distributed in the class.
A written business type of report is required to be submitted.
The report - Length: 1500 to 2000 words (excluding appendices).
Formatting
• Use font size 12
• Use font type Times New Romans for all text!
• Make 1.5 line space between lines
• Make one line space between paragraphs
• Bold all titles.
• Keep margins 2 cm (0.8 inch) wide