Marketing assignments:
For the final assignment we will be focusing on all-inclusive resorts. Search for an all-inclusive resort located in Punta Cana, Dominican Republic.
Your assignment should be double spaced contain a minimum of 2,000 words and a minimum of 6 references. This assignment must be completed using APA format.
Conduct a marketing analysis, using the information we have learned throughout this eight week course, on the all-inclusive resort that you chose to use. Then make recommendations for changes to their marketing in the final section of the paper.
These are the areas you should focus on:
Importance of tourism in the area
Nature of the business
Current situation
Marketing strategies
Target markets
Market segments
Goals, missions and objectives of the resort
Marketing Mix (four P's)
Public Relations & sales promotions
7 C's of effective web site design
Your paper should consist of at least the following six sections - Include an APA formatted Title page:
1. Introduction
2. Nature of Business
3. SWOT Analysis
4. Types of marketing
5. Recommendations
6. Reference