Discussion:
This is a very challenging project. You are going to conduct a market research project for a real company and then make recommendations to top management based on data you collect. To make it easier for you, I've put together this guide to give you a step-by-step outline of what you have to do. Each of the 7 steps below has a dedicated section that will explain how to complete the task.
1. Define the decision
2. Create a conceptual model
3. Design the survey instrument
4. Choose your sample
5. Collect data
6. Analyze data
7. Report your results
8. Evaluating a market research report