In this activity, you will complete your marketing plan. Use your prior assignments and instructor feedback to finalize all the sections of the marketing plan.
For additional sections, such as advertising and budget, conduct further market research.
For this part of your marketing plan, you will use what you learned in the course. You should already have started some work in these areas in prior weeks.
For this assignment, include all parts of your marketing plan. Include any necessary updates based on previous feedback.
Complete the following information:
Your product or service
Purpose
Product life cycle
Marketing environment
Marketing objectives
Competitor analysis
Price of product or service
SWOT (your product or service)
The 4 Ps/7 Ps of marketing
Target customer
Marketing segmentation
Marketing management
Advertising approach
Advertising budget
Things to Remember!
Include justification from your research for each of the parts of your marketing plan.
Incorporate graphics such as tables, graphs, and charts to support your claims.
Format according to APA style.