Problem: Conduct a market analysis, also known as market intelligence, about Egypt in north Africa .
There are three main components of market analysis or intelligence:
1. Analysis of the customer and consumer needs
2. Analysis of the competitive environment
3. Analysis of the overall environment, including economical, political, technological, social, and cultural
I am trying to write a paper about introducing a new product (soap) for different uses like bathing, washing and cleaning to the Egyptian market.
In this project task, also complete your literature review and prepare the bibliography.
The 15-20 page final paper must contain the following sections:
• Abstract
• Introduction (a statement of the problem)
• Literature review (a discussion of the pertinent literature)
• Body (a discussion of how the literature relates to the project)
- Synthesis of multinational marketing framework
- Discussion of multinational marketing implications
• Summary of areas for further research and recommendations
• References
Present your market analysis and literature review in a 6-page Word document formatted in APA style. Cite all the sources of information you use.