Question: 1. Conduct a focus group among students in your class on one of the following topics:
a Our department's problems offering requirements and electives essential for meeting your graduation expectations.
b Entertainment sponsored by your university to bring the community on campus.
2. Pepsi launched a new global branding campaign based on the concept of live in the moment called "Live For Now." It did extensive research prior to the campaign's launch. What research should be done to determine if the campaign is resonating with worldwide audiences?